Baxter Mill Archive announces partnership with WGSN

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Rock Hill, S.C. — Baxter Mill Archive, a collection of more than 400,000 fabric swatches, antique documents and books and hand-painted artwork owned by Springs Creative Products Group, LLC., has partnered with WGSN, the global trend authority for fashion and the creative industries, to merge past trends with future styles.

With the help of WGSN, Baxter Mill opens its comprehensive archive to share exclusive prints to correspond with seasonal forecast themes. This will be an ongoing partnership and Baxter Mill Archives will be featured in a WGSN Lifestyle & Interiors report every season, the next being the 2018-2019 autumn/winter collection.

The archive’s extensive library dates back to the early, mid-1800s and include treasures such as antique books, hand-painted artwork and original fabric swatches and were acquired from several of the great textile companies and design studios of the world including the renowned M. Lowenstein & Sons. Once an exclusively in-house design resource, the Baxter Mill Archive is now a licensed brand and will also continue to serve Springs Creative clients.

“As a designer, I have utilized WGSN since they were founded in 1998,” Kathy Phillips, creative director of Springs Creative said. “I am tickled about the Baxter Mill Archive/WGSN partnership as it allows us to share our archive treasures globally through the biggest name in the trend forecasting industry.”

The Baxter Mill design studio breathes fresh life to the archives by remastering the files and creating new collections with modern trends and design in mind. With more than 120 years of rich history in the textiles industry, Springs Creative Product Group, LLC is excited to partner with WGSN Lifestyle & Interiors to share the Baxter Mill Archive with the world.

About WGSN:

WGSN (www.wgsn.com) is the world’s leading trend authority for creative thinkers in over 94 countries. Our services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert consulting. We help drive our customers to greater success. Together, we Create Tomorrow.

WGSN is part of WGSN Limited, comprising of market-leading products including WGSN Instock, WGSN Lifestyle & Interiors, WGSN Styletrial and WGSN Mindset our bespoke consultancy services. WGSN is owned by Ascential plc, a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions and Festivals, and Information Services. www.ascential.com.